A person wearing a survival kit in a forested area

Our Story:

At PREP - Preparedness Readiness Emergency Provisioning, our journey began with a simple yet profound realization: in the face of emergencies, preparedness is our most reliable ally. Born from the rugged landscapes and resilient spirit of Scandinavia, our mission is to empower households and nature enthusiasts with the tools and knowledge to face any challenge with confidence. We believe in a world where everyone is equipped to handle the unexpected, turning potential crises into manageable situations.

Our Mission:

To redefine emergency preparedness, making it accessible, practical, and an integral part of every Scandinavian home and adventure. We're not just selling a product; we're fostering a community of readiness, where being prepared is a lifestyle embraced by all. Through innovation, education, and dedication, we aim to ensure that when emergencies arise, the PREP community stands tall, ready, and resilient.

Our Promise:

With every PREPC case, we pledge unwavering quality, reliability, and functionality. We're committed to providing solutions that are not only effective but also sustainable and ethical. Our vision is a future where preparedness is synonymous with peace of mind, and with PREP, that future is already here.

Let's Talk

Do you need something answered? Then reach out we'd love to hear about your question and provide help!

Shadida Trading Company AB
Kristianstadsgatan 10,
214 23 Malmö,